In an environment where many companies have lost sight of the real meaning of CRM, it's critical to remember what CRM is about. It's about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. mySAP CRM is "CRM without compromise."

• Simple -- Drive user uptake and effectiveness with an intuitive, Web-based user interface that's unified across our CRM solutions -- delivering deep CRM capabilities uniquely tailored for business users.
• Flexible -- Choose the right CRM solution for the right situation with flexible deployment models that include on-premise, on-demand, and hybrid.
• Comprehensive -- Provide an exceptional and consistent customer experience with front-office capabilities for all channels across marketing, sales, and service; embedded analytics; and end-to-end, industry-specific processes -- delivered on the proven SAP NetWeaver platform.

The mySAP PLM application can help your organization:

• Support strategic sourcing by interfacing with supplier relationship management software
• Provide role-specific, context-driven access for internal and external users to relevant information, tools, and services
• Improve decision-making through insight into projects; flexible reporting; and analytics for portfolio management, occupational health, product safety, and product quality
• Increase strategic and operative control by monitoring product and production changes affecting timelines, costs, and resources
• Provide an open-technology framework that delivers up-to-date data required by enterprise processes for demand planning, manufacturing, purchasing, and sales

Faced with the business demand for sustained profitability, companies of all sizes are looking to sourcing and procurement -- and the bottom-line advantage of managing supplier spend. If you can reduce the cost of purchased goods and services, you can boost profitability -- without increasing sales or sacrificing quality.

With the mySAP Supplier Relationship Management (mySAP SRM) application, you can simplify and automate procurement. The mySAP SRM application integrates strategic practices for supplier qualification, negotiation, and contract management more tightly and cost-effectively with other enterprise functions and their suppliers' processes -- through a single analytical framework and support for multichannel supplier enablement.

mySAP SCM gives you the ability to adapt to changing marketplace conditions in an effective manner that helps you retain customers and competitive advantage. Not only does it support planning and execution capabilities to help you manage enterprise operations, but it also provides visibility and collaboration technology to extend those operations beyond corporate boundaries. The result is measurable improvements through cost reductions, service-level increases, and productivity gains – ultimately leading to higher profit margins.

The mySAP ERP application is the trusted foundation for business excellence and innovation, providing organizations with the enterprise resource planning (ERP) solution they need to gain strategic insight, competitive differentiation, increased productivity, and business agility. With mySAP ERP, SAP has transferred its vision of increasing efficiency within an organization to ERP applications that help automate end-to-end business processes and extend those processes to the entire business ecosystem, including customers, partners, and suppliers. With mySAP ERP, you can increase your employees’ productivity and provide them with the insight needed to make decisions that set you apart from the competition.

mySAP ERP addresses the core business software requirements of the most demanding midsize and large organizations - in all industries and sectors.

mySAP ERP includes four individual solutions that support key areas of enterprise resource planning:

• mySAP ERP Human Capital Management - Maximize workforce potential.
• mySAP ERP Financials - Turn finance into a strategic business partner.
• mySAP ERP Operations - Free up resources; budget for innovation.
• mySAP ERP Corporate Services - Streamline business processes and costs.

mySAP ERP is powered by the SAP NetWeaver platform. SAP NetWeaver unifies technology components into a single platform, allowing organizations to reduce IT complexity and obtain more business value from their IT investments. It provides the best way to integrate all systems running SAP or non-SAP software.